Tyla Secures Her First GAP Fashion Campaign

Grammy Award winner, Tyla has featured in her very first Gap Spring 2024 advertisement campaign.

The South African songstress makes her fashion campaign debut for GAP’s Spring 2024 collection. She is shown dancing in the commercial to the song Jungle’s Back on 74 while sporting a matching crop top and chic tan cargo pants from Gap’s most recent linen collection. Notably, to celebrate the launching of the collection, Jungle and the 22-year-old singer have teamed up with Gap to create a unique in-store playlist.

Another noteworthy accomplishment in Tyla’s rapidly rising career is the latest Gap commercial. Water, her breakthrough single, became one of the year’s biggest radio songs and peaked at number seven on the Billboard Hot 100 chart. She also received her first Grammy award for Best African Music Performance in February 2024.

Tyla discussed her early life, her future tour, and her representation of GAP in an interview with W Magazine. She remarked, “It’s been a huge blessing,” in response to a question concerning the surge of achievements and opportunities during the past several months. I’m so appreciative that I get to enjoy all of this. It truly feels as like my dreams are realizing. All I’ve wanted to do is put my music, South Africa, and African culture on the map.

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